Ads spending. Rankings moving. Can't tell if it's working.
SEO · ADS · AEO & GEO
Visibility built for buyers who read the dashboard, not the pitch.
Essor Marketing runs SEO, paid campaigns, and AI-answer visibility for growing businesses. Every account gets the same keyword list, the same ad account structure, and the same dashboard access we're looking at. If the needle hasn't moved, we say so first, in writing.
No contract for the audit. A strategist replies within one business day, not a chatbot.
80+
campaigns launched
3.1x
avg. paid ROAS
40%
avg. 6-mo organic lift
9 days
avg. time to kickoff
account_snapshot.log
LIVE
Organic sessions (90d)
+38.2%
Paid CPA, Google & Meta
−22.1%
AI answer citations
+19
Core Web Vitals score
96 / 100
Keyword rankings, top 10
+61
Qualified leads (MQL)
+94%
80+
CAMPAIGNS DELIVERED
$6M+
AD SPEND MANAGED
40%
AVG. ORGANIC TRAFFIC LIFT
93%
CLIENT RETENTION, TRAILING 12MO
WHAT WE DO
Three services. One team that actually talks to each other.
Most agencies hand you off between departments that don't share a dashboard. Our SEO, paid, and AEO & GEO specialists sit on the same account, so a campaign built for paid search is already aligned with the keywords your SEO lead is targeting and the prompts your AEO lead is tracking.
SEO
Search engine optimization builds the organic visibility that compounds over time and keeps working long after a campaign ends.
› Technical SEO & Core Web Vitals
› Keyword research & content strategy
› Editorial link building
› Local & multi-location SEO
AEO & GEO
Answer engine optimization and generative engine optimization help your brand get cited inside AI-generated answers, a newer discovery path with its own rules.
› Answer-engine content structuring
› Schema & entity markup
› AI Overview & citation tracking
› LLM-readable site architecture
Ads
Google Ads captures people already searching. Meta Ads reaches them while they scroll. We run both from a single media plan.
› Google & Microsoft Ads
› Meta & LinkedIn campaigns
› Conversion tracking & attribution
› Landing page testing
RESULTS
What this looks like after two quarters.
“They sent us the keyword map before touching a single page. Six months in, organic demo requests are up 3× — that’s the number our CFO actually tracks.”
MR
Maya R.
VP Growth, B2B SaaS company
“Our old agency reported on impressions. Essor reports on pipeline. CPA dropped 28% in the first quarter without cutting spend.”
Daniel K. · Head of Marketing, B2B platform
“We started showing up in AI answer summaries within two months — traffic we weren’t even tracking before started turning into real pipeline.”
Priya S. · Director of Marketing, tech company
Placeholder testimonials. Swap in real client quotes before launch.
HOW WE WORK
A four-stage process, and nobody gets to skip the first one.
We've had clients ask us to jump straight to launch. We still run the audit first, because skipping it is how an agency ends up optimizing the wrong page for the wrong keyword, three months in, with a client who's rightly annoyed.
01
Audit
We pull your analytics, Search Console, ad accounts, and site code. Two weeks in, you get a written report: what's working, what's actively costing you money, and where the fastest wins sit. Nothing here is generic. Every finding points to a specific page, campaign, or line of code.
02
Strategy
The audit turns into a 90-day plan with named owners, target metrics, and dates. You see the keyword list before we write a word of content. You see the campaign structure before we spend a dollar. Nothing launches without sign-off.
03
Build & launch
Content gets written, campaigns go live, and pages get optimized for both search engines and AI answer engines at the same time. Our SEO and paid specialists review each other's work before anything publishes, because a campaign that drives clicks to a page that doesn't rank helps no one.
04
Report & iterate
Monthly reporting shows the real numbers against the targets we set in step two. Where something's underperforming, that's the first line of the report, before anything that's going well, and we show the adjustment we're making before the next cycle starts.
Tell us what you want to improve
Share your search and media goals and we will outline the channels that fit.