Local SEO
Rank in the map pack for searches that end in a call or a visit
Local SEO puts your business in front of people searching nearby right now. That starts with a Google Business Profile that actually ranks. Not one that's been sitting half-finished since the day you set it up. Citations need to match your name, address, and phone number down to the suite number. Get that wrong across a dozen directories and Google quietly discounts your trust score. The page itself has to speak to how people search when they're close by, not generic keywords aimed at nobody in particular. We'll show you your current map pack position, and the gaps in it, before you sign anything.
What's included
Where the local work actually starts
Your Google Business Profile, run like it matters
Most Google Business Profiles get set up once and ignored. We rewrite the categories, services, and description around what people actually search for in your area. Photos, posts, and the Q&A section get updated on a schedule. Nobody leaves it blank for a competitor to fill in first.
Citations that match, not citations that pile up
A hundred directory listings with three different phone numbers hurt you more than they help. We clean up the duplicates and fix the mismatches first. Then we get your name, address, and phone number consistent across the directories Google actually checks. New listings only go up where they're worth having.
Pages built for 'near me,' not just your homepage
Generic service pages don't rank for local searches. We build or rewrite location and service pages around specific local terms. The kind people use when they're close by and ready to buy. Each page links back to your Google Business Profile, so the signals reinforce each other instead of competing.
Who this is for
Built for businesses that live or die by their service area
This works for single-location businesses competing against three rivals on the same street. It also works for multi-location brands fighting that exact battle across a dozen markets at once. If most of your revenue comes from somewhere other than people searching nearby, local SEO isn't your highest-leverage move yet. Say so on the audit call, and we'll point you toward the channel that actually fits.
Local visibility
What shows up when someone searches nearby
A map pack listing only works when the profile behind it is actually finished. That means real categories and services, not the defaults Google assigned when you claimed the listing. It also means citations around the web that confirm what the profile says, and a map position that reflects both.
Illustrative example, not an actual client
Harbor Street Dental
Dentist · Downtown
4.8 ★★★★★ · 212 reviews
Open now · Closes 6 PM
Call · Directions · Website
This is what a finished profile looks like. Full category, real hours, a review count that keeps climbing. Both 'Call' and 'Directions' doing actual work. Most local businesses have a thinner, half-filled version sitting one spot below it in the results.
Illustrative example, not an Essor location
Example map pack view for a 'plumber near me' search in Austin, Texas. What matters here is the pin position and the review count underneath it, not the exact business.
// local_visibility_snapshot.log (illustrative example)
+164%
Map pack appearances, 90 days
+58%
Direction requests
+41%
Calls from the profile
#2.3
Avg. rank, top 3 local terms
Numbers like these are typical once an unclaimed or half-finished profile turns into one that's actively managed. Your starting point decides your curve. We'll show you where you actually stand on the audit call.
Pricing
Local SEO pricing, by footprint
Pricing depends on how many locations you're optimizing and how competitive your market is. Here's the general shape of it.
For one location, one service area
Single Location
$549/mo
GBP optimization & monthly upkeep
Citation cleanup, up to 40 directories
2 local-intent pages a month
Most popular
For 2-10 locations
Multi-Location
$999/mo
Everything in Single Location
Per-location GBP management
Review response & generation
Monthly rank & call-tracking report
For 11+ locations or franchise groups
Franchise & Enterprise
Custom
Dedicated local SEO specialist
Bulk citation & listing sync
Custom reporting by region
Questions
A few things people ask before they sign
How is local SEO different from regular SEO?
Regular SEO chases rankings across the whole web. Local SEO chases rankings for searches with 'near me' or a city attached. It leans much harder on your Google Business Profile, citations, and map pack position. Most businesses need both working together, not one instead of the other.
Do you guarantee a map pack spot?
No, and nobody honest does. The map pack has three slots, and Google decides who fills them, not us. What we commit to is the work itself. Profile fixes, citation cleanup, and content built around local intent, all visible in your dashboard as it happens.
What happens if I have more than one location?
Each location gets its own profile, its own citations, and its own set of location pages. Google treats them as separate businesses, even when you don't. Pricing scales by location count. We'll show you the real number on the audit call, not a placeholder on a pricing page.
We already have an in-house marketing person. Does this still make sense?
It usually does. Local SEO needs consistent upkeep across a profile and a stack of directories. That's usually the first thing to slide once someone is also running your social accounts and your email list. Tell us what they already own on the audit call, and we'll scope around it instead of duplicating their work.
Get a free local SEO audit
Thirty minutes. We'll pull your current map pack position, show you what's missing from your profile, and tell you what fixing it is actually worth. No slide deck, no pressure to sign anything.
Book the audit